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Shona McPherson

Communications Lead


As Communications Lead at FYA, Shona McPherson works to help transform the way communities think about, engage and include young people in the systems making decisions that impact them. This involves working with young people, government, educators, industry and the media to start meaningful conversations about how to build more inclusive systems that value, engage and support young people.

Having worked across a diverse array of industries including agriculture and technology as well as media, Shona has Bachelor of Arts (Media Communications) and a Masters in Journalism from Monash University. A news junkie and a sucker for branded collateral, Shona is passionate about grammar, accuracy and creative storytelling.